Dreams are important. We all have them, and we are encouraged to follow them – today I got to chat to someone who followed their dream to make it a reality. Here’s Kate’s story.
Tell us about your background and what it was like for you growing up.
‘My Mum and Dad worked really hard for our family. At the age of 13 I decided I could help so I started cooking our family dinners. I began to enjoy being in the kitchen at home and I even thought about becoming a chef but I wasn’t too keen on the long hours. I grew up in Hawkes Bay, surrounded by the most beautiful produce and fruit – I definitely think that helped my interest in all things ‘foodie’. I went on to study Food Technology at Massey University and while studying, I was diagnosed with Type 1 Diabetes – so that’s really shaped my food choices as well – healthy options are plentiful at Demolition Deli. My school friends that I’m still in contact with are relieved I’ve finally opened my ‘foodie’ dream … after hearing about it for so many years!’
How did you come to live in Te Atatu Peninsula?
‘We had been living in Titirangi for 8 years, which made for a killer commute to East Tamaki where I worked for a food ingredients company for 12 years. When the kids were little we realised our fantastic home didn’t have enough ‘run around’ outdoor space for the kids growing up, lots of beautiful scenic bush, but no flat, clear areas coupled with a steep driveway. I saw a leaflet advertising a home for sale and we came out here to see it. It was the first time I had ever been to Te Atatu Peninsula. We bought the home and never looked back. I remember taking our son to the local kindy soon after moving and was struck by how friendly and open everyone was , I’m a big believer in our community, it’s so special because of the diverse groups that live here and everyone is so supportive. It helped that it’s really flat here too with wide open spaces!’
How was your first day at Demolition Deli?
‘We hit the ground running! We didn’t know if we would get council sign off, so when we did there were no formalities, my mum opened the door to clean the windows and people started walking in and that was it! I remember our first Saturday, it was just Danielle and I working and there were queues out the door! We haven’t caught our breath since opening but I’m loving every minute!’
Tell us about DD.
‘You could think of us as a mini ‘Farro’, with more than just deli and café offerings. There are so many stories behind our products. For example orders for our sourdough breads from Wild Wheat have to be placed 48 hours in advance as that’s how long it takes for the fermenting process. Our Harmony Meats range is Organic and the only SPCA certified butchery in NZ for their processes from farm to final product. I think people are wanting to understand more about where their food comes from.’
‘I originally wanted to open more of a ‘purist’ deli but what we have ended up with is a “one-stop-shop” – if you were having a people over for a BBQ you could come in and pick up sausages, a nice loaf of bread, some salads, maybe some locally produced chipotle sauce and a coffee or smoothie for the drive home! I felt there was a gap in the food choices available on the peninsula (there was nowhere to buy a nice loaf of bread!) so Demolition Deli is really about giving people more choice.’
‘We’ve had great feedback already – one man made my day by saying, “I’ve been waiting for a place like this in Te Atatu since 1994!”. We do offer catering and we currently cater for a company in the city twice a week. We also offer special occasion cakes, Danielle is amazing at creating cakes and cupcakes. Customers are more than welcome to talk to us about products they would like to see us stock, for example we are now stocking coconut yoghurt and black pudding based on customer feedback. Our smoothies are really popular too, with our Green smoothie the most requested, my personal favourite is our Mocha Maca.’
How’s the coffee?
‘Coffee is something really dear to my heart, not just consuming coffee but understanding where it comes from, the whole process from growing to harvest to final product. Helen is our Barista and has over 20 years experience, she makes a beautiful cup of Kokako coffee! Helen and her husband Christian were the original owners of Kokako coffee and we serve the Aotea blend that they created. It’s such a great coffee and we know exactly where and how the beans are grown right through to the end product that you see in your cup. Although they have since sold Kokako, Helen and Christian still run the Kokako coffee cart at Britomart, Titirangi and Coatesville markets.’
What’s coming up on the DD calendar?
‘We plan to have Calum, the cheesemonger from Sabato, come out to have a Cheese Day at DD sometime in the near future and I have other thoughts percolating for events that can be held here. We were in Viva magazine early this year which was such great exposure.’
Demolition Deli Hours
Our busiest times are 9 – 10.30am Tues -Fri, otherwise known as the ‘after school drop-off’, and Saturdays are popular too. Our opening hours are 7.30am – 5.00pm Tues – Fri and 8.30am – 2.30pm on Saturday. We are closed Sunday and Monday.
If you haven’t had a chance to pop in to Demolition Deli it’s situated in the block of shops on the Westpac bank side of Te Atatu Rd and it’s definitely worth the trip. In the interest of this blog article (although I didn’t need persuading!) I did sample the Kokako coffee and agree that it’s something pretty special.
Mother’s Day Competition!
It’s easy to be in to win two coffees and cake to celebrate Mother’s Day this year with your mum or a friend. Just make the comment ‘Mother’s Day’ on our blogoutwest Facebook page under this article and we will have you in the draw, the winner will be drawn by Kate at DD this Saturday and we will let you know on Facebook ASAP!
Please note, that as Demolition Deli is closed on Sundays you will need to use your prize on another day Tuesday to Saturday.